Distribution

Evaluation and Distribution

You can purchase Mixmag magazines in many places. You can buy them in stores or even purchase subscriptions and get the magazine sent to your house every time they publish a new magazine. They get people to purchase monthly subscriptions by adding in free coupons or deals. On the mixmag website it says if you buy a 10 month subscription for £30, you can get all the previous issues from 2012 and a 30% off voucher for Beatport. This is synergy as they are both working together, promoting each other. You can also get issues sent to your house instead of purchasing mixmag on your phone/tablet. They include freebies to interest potential customers. A customer may not be interested in buying a subscription, perhaps because they are new and just want to check out the magazine. Mixmag also offers purchasing the single latest magazine; sent to your house or on their app which can be downloaded on your phone/tablet.

There are some features that are included on the website but not in the magazine. On the website you can purchase tickets to gigs. There are many artists to choose from. This feature isn’t included in the magazine as you can’t buy tickets from a magazine. They also have videos included. Of videos and songs which obviously isn’t featured in the magazine. Most features are included in both website and magazine such as news and reviews etc.

Mixmag uses popular mainstream social media to promote the company such as Twitter, soundcloud, YouTube and Facebook. This is because they know loads of people use these social media and so more people will see the promotions. Social media such as Twitter and facebook will allow other users to share their tweets or posts.